We are seeking a highly motivated and result-driven Digital Marketing Lead to join our dynamic team. As a Digital Marketing Lead, you will play a crucial role in developing and implementing effective digital marketing strategies to promote our company's products or services. You will work closely with cross-functional teams to execute digital marketing campaigns, analyze market trends, and contribute to the overall growth and success of our organisation. This is an excellent opportunity for an enthusiastic individual with a passion for marketing to make a significant impact in a fast-paced technology environment. 

Who You Are

• 2+ years of proven experience in a similar marketing role, preferably in a fast-paced tech environment (ideally in SaaS industry).
• Solid understanding of marketing principles, concepts, and best practices.
• Strong knowledge of digital marketing channels and techniques, including SEO/GEO, SEM, (Google) analytics, PPC, social media, content marketing, email marketing.
• Proficient in using marketing software and tools, such as analytics platforms, CRM systems, and marketing automation platforms.
• Excellent written and verbal communication skills, with the ability to create engaging and persuasive content.
• Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
• Exceptional organisational and project management abilities, with the capability to handle multiple projects simultaneously and meet deadlines.
• Creative mindset with the ability to think outside the box and propose innovative marketing strategies.
• Self-motivated and results-oriented, with a strong drive to achieve targets and deliver high-quality work.
• Bachelor's degree in marketing, business administration, or a related field.

What You'll Do

• Develop and implement marketing strategies to drive brand awareness, lead generation, and customer acquisition.
• Manage marketing campaigns across various channels, including digital media (such as PPC), social media, email marketing, and traditional media.
• Create compelling content for marketing collateral, including website copy, blog posts, social media posts, and sales presentations.
• Monitor and analyse campaign performance metrics, such as website traffic, conversion rates, and engagement, and provide regular reports to management.
• Organise and attend industry events, trade shows, and conferences to represent the company and generate leads.
• Maintain and update the company's website, ensuring that content is accurate, relevant, and optimized for search engines, including SEO and GEO
• Collaborate with internal and external stakeholders, including sales, product management, and creative teams, to align marketing efforts with business objectives.
• Conduct market research and analysis to identify customer needs, market trends, and competitor activities to support the development of effective marketing campaigns and strategies.
• Stay updated on emerging marketing trends, tools, and best practices to ensure the organization remains at the forefront of industry advancements.

Who We Are

At CyberSift, we are on a mission to help organisations strengthen their security posture through innovative cybersecurity solutions and services.

Our platform helps businesses identify, understand, and address cybersecurity risks through intuitive and intelligent technology. We believe exceptional user experience is just as important as powerful functionality, and we are committed to building products that simplify complex security challenges.

We foster a collaborative environment where creativity, innovation, and continuous learning are encouraged, empowering every team member to make a meaningful impact.

Why CyberSift?

Generous remuneration

Flexible hybrid/remote work setup

Opportunities for career growth and professional development

Access to cutting-edge technology and innovative cybersecurity solutions

A collaborative environment where your ideas and expertise are valued

Exposure to complex product challenges and meaningful user experience improvements

Organisational culture that values autonomy, transparency, and employee growth